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Marketing expert Gareth targets Easivent sales

A picture of SCS Group's Marketing Executive Gareth McTiffin

SCS Group’s Marketing Executive Gareth McTiffin

MEET Gareth McTiffin, SCS Group’s Marketing Executive. He started at the company in Autumn 2016 and has been working mainly with Easivent, our supply-only sales arm, at our headquarters in Cardiff.

We thought it would be great to find out some more about Gareth.

Originally from South Wales, Gareth achieved 11 GCSEs and three A-levels at school, following which he attended university in Aberystwyth where he studied marketing. While there, he headed up the Chartered Institute of Marketing (CIM) student chapter, where they were responsible for raising awareness of the CIM through events and various marketing efforts.

Holiday season working in France

After completing his degree, he worked in France for a holiday season before stepping into the world of work and moving to London.

He said: “Upon graduating I moved to London and secured a role in Events Management at Merlin Entertainments hosting parties and events in famous London landmarks including the London Eye and Madame Tussauds.

“After a number of years I took on a Marketing and Event Management role which utilised my degree.”

While in London, Gareth describes his best marketing achievements as winning the 2015 UK blog award in the events category, and implementing virtual reality show rounds at Madame Tussauds.

He said: “I appeared as company ambassador in two TV shows and delivered the two of the most lucrative years in my previous role.”

After six years in London, Gareth decided to move back to Cardiff with his partner to become a home owner. He sought out marketing positions within the area, and an interesting role came up within the SCS Group.

He said: “It allows me to learn about a completely new industry and gain experience in product marketing.”

Marketing strategy

At SCS Group, Gareth is aiming to grow Easivent sales through planning and executing a clear marketing strategy. He drives newsletter sign-ups, sends e-shots, manages content, writes blog posts and schedules all social media activity for Easivent.

He said: “As I am still new to the role, I am very much enjoying learning about a completely different industry, understanding a new target audience and advancing my marketing abilities using Hubspot – our marketing platform.”

In his spare time, Gareth enjoys travelling and exploring new places. He has been to New York, Paris, Naples, Capri, Athens and Bordeaux in the last year alone. He is also an animal lover and recently adopted a puppy, ‘Teddy’, who Gareth and his partner love spending time with.